Failure is hard. But a lot of times founders make it harder for themselves by not being open about their & the startup’s struggles with their team till it’s too late. By nature founders are ever-optimists about overcoming their challenges, so wouldn’t like to spook the team needlessly. And they also would like to project an image of being in control. A feeling of being judged isn’t great. But an opaqueness about the startup’s fortunes slowly gets ingrained in the culture and the ‘team’ turns into ‘employees’.
