5 Key things investors look for in a startup
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A few days ago, I did a session at InstaOffice for entrepreneurs, trying to de-mystify startup investors and their thought process. I really enjoyed the event as it was very interactive, with lots of questions from entrepreneurs in the audience.

One key topic of the discussion was the key things investors look for in a startup. Over time, I’ve realized that things investors take for granted often comes as news to entrepreneurs, such as this. InstaOffice team did a brief video on this topic to go along with the talk, which is the focus video of this post.

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Why are investors unapproachable & unresponsive? And how to fundraise from them?
Why are investors unapproachable & unresponsive? And how to fundraise from them?
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There are several grievances early-stage founders have against startup investors, especially related to approachability & communication. Some of them are — investors never respond to emails, they can at least acknowledge founder emails, they vanish after first call or meeting, and worse, they are snobs. Of course there are other criticisms, like investors don’t know what they’re doing, they fund bad startups, they don’t respect cash or profitability, etc. — but these are topics of another post.

Coming back to the complaints on approachability & communication, the answer is that these are both right and wrong. Some investors are good at this, some are bad.

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